[Case 01]
Enhancing Travel Planning 25% More Bookings
Product R&D - Gen AI
Designing Triumph’s Next‑Gen Connected TFT Display
Boosting Conversion Rates for E-commerce Checkout
[Project Overview]
At Triumph Motorcycles, I serve as Senior HMI UX Designer on the next‑generation connected instrument platform. I led the end‑to‑end UX for phone, helmet, and platform connectivity, including Apple CarPlay and Android Auto on Triumph’s first 7‑inch touchscreen instrument. I worked on defining the HMI architecture, interaction models, and UI states across touch and the handlebar switch‑cube, setting patterns for onboarding, pairing, and in‑ride use. In parallel, I drove user acceptance testing (UAT), translated findings into a prioritized improvements backlog, and partnered with BOSCH, Apple, and Google to align platform requirements with rider safety and brand experience.
[Problem Statement]
The platform struggled with a 40% cart abandonment rate during checkout. Users encountered unclear error messages, redundant fields, and poor mobile optimization, leading to frustration and drop-offs.
[Industry]
Product R&D - Gen AI
[My Role]
Lead Designer
[Platforms]
Desktop and Android
[Timeline]
January 2024- March 2024
[Persona]
Jhon Roberts
Marketing Manager
I just want the checkout to be quick and painless—no surprises or unnecessary steps!
Age: 29
Location: New York City
Tech Proficiency: Moderate
Gender: Male
[Goal]
Quickly complete purchases without interruptions.
Trust the platform to handle her payment securely.
Access a seamless mobile shopping experience.
[Frustrations]
Long or confusing checkout processes.
Error messages that don’t explain the issue.
Poor mobile optimization that slows her down.
[Process]
[Outcome]
25% increase in checkout completion rates.
30% reduction in cart abandonment on mobile devices.
40% improvement in perceived ease of use, as measured by post-launch surveys.
[Key Learnings]