At the Computer Science Research Centre @ RCA, I led the UX and interaction design of an AI-driven platform for 3D clothing digitization in collaboration with GeneraLabs Studio. In parallel, I conducted a research-driven evaluation of emerging generative AI tools to guide product decisions. My work focused on designing intuitive user flows, prototyping AI-assisted workflows, and simplifying complex 3D asset generation for non-technical users. These efforts directly supported future product development aimed at enhancing consumer experience, enabling faster content deployment, and boosting user subscriptions.

Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile, and adding features.

Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile.

Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile, and adding features like autofill and error validation.