At Samsung Research, I worked on several projects focused on both handheld AR and HMD-based XR experiences. Two key mobile-based AR initiatives I contributed to include:
1
Samsung AR Zone – I led UX improvements for the existing AR Zone platform, redesigning UI workflows and introducing new interactive experiences to enhance usability and feature discoverability across Samsung devices.
2
Spatial AI Shopping Experience (in collaboration with Decathlon) – As part of a future-forward innovation project, our team partnered with Decathlon and Samsung’s Experience Innovation team in Korea to explore the potential of AI-powered AR for retail.
Research
Concepts
Explore
Evaluation
Elevated Experience
Sharing
Convenience
Implementation
Prototype
Results & Impact
Improved feature adoption and engagement across AR utilities post-redesign.
Helped standardize the AR Zone interaction model, aligning it with Samsung’s One UI Design System.
Enabled easier onboarding for non-tech-savvy users, broadening AR feature usability across demographics.
Successfully demonstrated to internal stakeholders and retail partners as part of Samsung’s future shopping tech roadmap.
Influenced internal innovation strategy around spatial commerce and AI integration in Samsung’s product line.
Served as a proof-of-concept for combining AI, spatial computing, and multimodal interaction in consumer retail.